Music Video Review

For the music video review I chose to look at Ok Go’s Here It Goes Again. This video was brilliantly choreographed by the band’s lead singer’s sister using six treadmills and a borrowed video camera. Probably the best thing about the video is that the camera is still the entire time but the video is still interesting and funny. The music video won a Grammy for Best Short-Form Music Video in 2007 and also a YouTube award in 2006. Within the first six days that it was uploaded onto YouTube it received over one million views.

Ok Go is well known for having very simple, non-elaborate music videos. They keep their music videos interesting with the amateur-like dances and homemade feeling cinematography. The videos give the feeling that anyone can do them in their backyard. The most important component however is the dance routines that they also do in their live shows. I chose this particular video from them because I felt this song was their best known and I really like how they incorporated treadmills into their dance routine. This music video style is just as much a trademark for Ok Go as it is a tribute to their unconventional quirkiness.

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